Hii, I’m Maddy!

I’m 28, based in London and Lisbon, and I create UGC content for brands in wellness, beauty, lifestyle, and food & beverage.

Before I was a creator, I was a founder. I spent three and a half years co-founding Hiro — building the brand from scratch, developing the identity, and creating hundreds of pieces of content along the way. That experience gave me something most creators don’t have: a real understanding of what brands actually need, and what makes content perform.

Whether it’s a voiceover, a to-camera review, an unboxing, a product demo, or a vox pop — I create content that feels authentic and drives results.

If you’re a brand looking for content that converts, I’d love to hear from you.